| I love marketing to women online, its far more Fun | | | | and Personality. They like to feel like they're chatting |
| and Expressive then marketing to men! Although it | | | | over the kitchen table with a girlfriend gaining good |
| does tend to be a little more tricky and complicated. | | | | advice and good information. They prefer a hang out |
| You see, when your target is to marketing to | | | | that is a clean, uncluttered, and a upbeat stylish |
| women online, you have to think about what the | | | | space where they can feel at ease with what they're |
| woman wants. And you have to realize that women | | | | learning, buying, or experiencing. |
| are creative, stylish individuals; and those that aren't, | | | | In general we humans are social creatures, and as a |
| want to be. | | | | result from the poll, both sides said that personality |
| Don't believe me? Just start browsing for "Mommy | | | | and social capacity is number one for them. A person |
| Blogs" and you'll quickly see what I mean. | | | | wants to feel like they're getting to know the other |
| Men tend to be very point blank and forward | | | | person through their content. |
| thinking, its far more important to them to either be | | | | This is why About Me Sections are so important, and |
| blatantly amused or to just to quickly receive their | | | | why I believe layout, and design is such a big deal - |
| information and move on. The male is not overly | | | | the layout and design is your personality! It is your |
| impressed by pretty colors, creative pop words and | | | | first impression, your "skin" if you will, and and that is |
| buttons... they want their quick fresh information... and | | | | your first impression as to weather a person stays |
| well, women want that too, but when marketing to | | | | or goes. So, if your willing to shine out your |
| women online they want it wrapped up in a pretty | | | | personality through your design and content and |
| little parcel with a bow handed off to them from | | | | allow the audience to see you for the truly wonderful |
| their best girlfriends girlfriend. Get my drift? | | | | person you really are...well then, that's when your |
| Actually I did a recent poll on this subject asking the | | | | going to get your quality target and be bookmarked |
| web what they thought: | | | | and you'll have them coming back for more! |
| The Results were in: Women Like Color, Simplicity, | | | | |